IFE 2026: Seedea Exhibiting at the UK Food Industry Trade Fair

After Gulfood and BIOFACH, our 2026 event strategy moves to the UK. The IFE trade fair (International Food & Drink Event) takes place at ExCeL London on 30 March–1 April 2026. The UK is not a “new” market, but since Brexit it has become more execution-driven. Buyers expect cleaner documentation, clearer lead times and fewer surprises in customs and compliance. That makes direct conversations valuable when you want stable routes to market and repeatable business.

What is the IFE trade fair and why it matters for the food industry

IFE is a trade-only show built around product discovery and sourcing. It sits inside Food, Drink & Hospitality Week, so visitors can access multiple adjacent industry events during the same week. Practically, that increases buyer density and shortens sourcing cycles. Retail, wholesale and foodservice teams can cover more categories and meetings in fewer days. For ingredient and raw material suppliers, it matters because sourcing decisions are tied to downstream retail and manufacturing requirements.

Related article: Biofach 2026: Seedea exhibiting at Europe’s key organic trade fair

IFE scale and who attends

IFE promotes a large exhibitor base and a broad mix of verified trade visitors. The audience is commercially relevant: retailers, wholesalers, distributors, importers and exporters, plus hospitality professionals who influence private label and foodservice specifications. There is also a structured buyer element that supports targeted meetings with wholesale groups, which makes the event practical for suppliers who want to build repeatable routes to market.

Why Seedea is exhibiting at IFE trade fair 2026

For Seedea, IFE is a UK-facing platform for building direct procurement relationships in categories where buyers care about repeatability and predictable execution. After the momentum from Gulfood and BIOFACH, we stay consistent. We show up where buyers benchmark suppliers, compare documentation discipline and discuss real-world delivery constraints.

The UK market rewards suppliers who can align on specification, paperwork and lead time early. That is where structured supplier verification and QC reduce risk for both sides, especially in organic and higher-sensitivity categories.

What we will showcase at IFE

At IFE we will present a focused portfolio across seeds, pulses, extruded flours and pseudocereals, in both organic and conventional formats. The aim is simple: show categories that UK buyers source regularly and need to de-risk in 2026 programs.

Seeds

• Pumpkin seeds GWS
• Golden flaxseed and brown flaxseed
• Chia seeds
• Blue poppy seeds
• Sunflower kernels

Pulses

• Chickpeas

Pseudocereals

• Buckwheat hulled
• Millet hulled
• Buckwheat flour

Extruded flours

• Extruded yellow lentil flour
• Extruded yellow peas flour

See you in London

IFE is a practical event. Conversations move fast from “what do you offer?” to “what can you execute reliably?”. That is why we are there with a broad but relevant range, not a catalogue of everything.
If you are attending IFE 2026 and sourcing in pulses, seeds, extruded flours or pseudocereals, we are happy to connect during the show. You can also book a meeting with us in advance.

Source:

1. https://www.excel.london/visitor/whats-on/ife-2026?utm_source
2. https://fooddrinkandhospitalityweek.co.uk/?utm_source
3. https://www.polandtastesgood.pl/pl/wydarzenie/ife-london-2026-polskie-stoisko-narodowe-na-targach/?utm_source
4. https://www.ife.co.uk/?utm_source